Note from the editor

Imagine the collective power of a community of brands with customers that share their values on sustainability and ecological purpose. Imagine for a moment, if all the purpose driven small and large businesses and all the startups came together to support each other? They kind of already do, we see everyday, brands giving each other organic reciprocal shoutouts on instagram and facebook, and doing giveaways. But they don’t really work that well do they? Hard to track reach, hard to track and attribute value, for often quite a lot of effort. Now imagine that every time a customer buys something on your Shopify site they get a recommendation for another brand that reflects your values. Imagine your brand getting the same in return on your partners sites in the community. Now imagine that being free (we might charge commision on sales generated in the distant future) ‍ ‍Wouldn’t we all be Better Together?